Communication is one of the most persuasive, important and complex aspects of human life. Good communication is the core of effective performance management and is key to achieving customer satisfaction. Recently, the National Partnership Council recognized several organizations for achieving organizational goals through partnerships and through using effective communication methods.

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If you are running a business, you will never be able to compete on prices or range of services and products offered. But you can compete with and beat your bigger competitors on customer service. To my mind customer service is all about communication.   Consumers want their calls answered rapidly in a polite, friendly and professional fashion. They also want their callers, be they customers, prospects, or suppliers to be able to speak to someone that will treat them well and will be helpful and polite.